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Foredragsholdere 2011  | | Bryan Eisenberg Author and co-founder and Chairman Emeritus of the Web Analytics Association Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”. Bryan is also the co-founder and Chairman Emeritus of the Web Analytics Association. Bryan serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (ie. Bazaarvoice, iPerceptions, UserTesting.com, ClickEquations, etc.) and is on the board of trustees of the Direct Marketing Education Foundation . Bryan Eisenberg is the recognized authority and pioneer in online marketing, improving online conversion rates, Persuasion Architecture, and persona marketing. Bryan was recently recognized by eConsultancy members as one of the top 10 User Experience Gurus and he was selected as one of the inaugural iMedia Top 25 Marketers, and a DMEF Rising Star Award winner in 2010..
Read more: http://www.bryaneisenberg.com/about/#ixzz1QT36TZpe |  | | Matt Bailey President and Founder of SiteLogic Matt Bailey is the founder and president of SiteLogic. With over a decade in the web marketing industry, Matt excels in combining his marketing background with programming know-how to help companies create comprehensive strategies that improve internet presence and conversions. Matt was an internet entrepreneur in the early 90’s, which led to his development in search engine optimization. After selling his first venture, he worked as a software engineer and then built the online marketing departments at two agencies. After founding SiteLogic in early 2006, Matt’s reputation earned him immediate attention in the industry and SiteLogic has quickly risen as one of the top online marketing agencies in the industry. Matt has consulted with hundreds of companies and agencies including; Goodyear, Hilton International, The State of South Dakota, the State of Pennsylvania, Maximus, Deloitte Consulting, IBM, JCrew, Gradall, Moen Faucets, American Greetings, Toys R ‘Us and Samsonite. |  | | Brent D. Payne Brent D. Payne is an in-house SEO with more than 10 years of search engine optimization experience. Brent has tripled Tribune’s visits from search engines since joining the company in February 2008. Furthermore 22% of Tribune’s total traffic came from search engines (unpaid) in 2007, by December 2010 41% of Tribune’s traffic comes from search engines–essentially double. Brent is a newspaper SEO authority with experience and expertise in CMS challenges, duplicate content mitigation, page-rank funneling, Google News, and Google index rates. He has also trained large editorial teams regarding SEO. Including over 300 journalists at Chicago Tribune, 750 journalists at Los Angeles Times, collectively he has trained nearly 2,500 journalists throughout media organizations on SEO. |  | | Kristjan Mar Hauksson Kristjan Mar Hauksson, Co-founder and director of search Nordic eMarketing
Kristjan Mar Hauksson, co-founder and director of search at Nordic eMarketing, a company of some 42 employees in five countries. Nordic eMarketing specializes in multilingual online comms, organic search engine optimization and marketing through several verticals such as tourism, finance, government and pharmaceuticals. Nordic eMarketing also provides technology consultation in web content management systems and analytics solutions.
Kristjan who recently wrote a book on the topic of Internet marketing is the founder of the Iceland SEO/SEM forum, on the SEMPO board of directors and a popular lecturer in his home country of Iceland and abroad. Kristjan studied electrical technology with an emphasis on electronics at Reykjavik Technical College in Iceland, has a degree in Systems Analyzing from the Private School of Computer and Engineering Iceland, and has an Internet marketing degree from University of British Columbia. He has been involved in developing Internet solutions since 1996, and involved in search engine optimization and marketing since 1999.
|  | | Jan Thoresen Redaktør Klikk.no Jan Thoresen har redaksjonell bakgrunn og jobbet fulltid med nettaviser siden 1996. Han var med å bygge opp Aftenposten.no fra bunnen, og var ansvarlig for redaksjonell utvikling på Dagbladet.no i sju år. Han forlot Dagbladet for å bygge opp Egmont Hjemmet Mortensens storstatsning klikk.no for tre år siden. I dag er klikk.no Norges største forbrukernettsted. Klikk.no har etablert en ny standard for bevissthet rundt trafikk og distribusjon, både til søkemotorer og andre partnere. Alle redaksjonelle bidragsytere blir målt på trafikk, får opplæring i kryslenking og skriving for søkemotorer. Strategien gjør at klikk.no i dag får over 300.000 besøk fra søk hver uke. |  | | Lars H. Berge Lars har bakgrunn fra bransjer som websøk, media, varehandel, eiendom, politikk og reiseliv. Han har også vært styreleder i to forskjellige bransjeorganisasjoner, i tillegg til en rekke andre styreverv i nærings- og samfunnsliv. Lars er dypt engasjert i sosiale medier, søkemotorer og webanalyse. Han var i 2007 initiativtager til å etablere Bransjerådet for Søkemotormarkedsføring, hvor han også har sittet både som styrets leder og -nestleder. Lars har bakgrunn fra selskap som Eniro, Webtrafikk, Tarantell og Online Services, i tillegg til www.regjeringen.no (DSS). I dag jobber han som CMO i NYbilguiden FACIT.com |  | | Lisa D. Myers CEO, Verve Search Company Website: www.vervesearch.com
Twitter: www.twitter.com/lisadmyers
Lisa Myers is CEO and Founder of SEO & Social Media Agency; Verve Search Ltd. She has 11 years' experience in Marketing of which 6 years in Search. Lisa is heavily involved in the global Search community and well respected by peers and search engines alike. Lisa is a regular speaker at Search & Social Media conferences worldwide and contributes regularly to the online marketing press, both on and offline. She has authored several Best Practise SEO Guides and Whitepapers as well as written a regular Search Column for B2B Marketing Magazine. Lisa is maybe most known for her blogging in the SEO and Social Media community, as the founder of the SEO blog: SEO-Chicks.com and co-founder of the International Search & Social Blog; Stateofsearch.com. In the past few years Lisa has won a row of prestigious awards including: "B2B Marketing Newcomer of the Year" at the B2B Marketing Awards in 2007. "Best Use of Technology by Under 30 Year Old Woman" at the Blackberry Women & Technology Awards in 2008. Lisa also made the prestigious '35 Women Under 35' high achievers list in Management Today which was also published by The Times in 2009. |  | | Karl Philip Lund Karl Philip (KP) sitt intderesseområde er interaktiv markedsføring, og han har forelest på deler av NTNUs kurs i eMarketing. Han driver konsulentselskapet Kingspoint AS og arbeider for tiden med selskaper som Hurtigruten, SnowCastle, Friluftsmagasinet, Superoffice og Dyreparken. I tillegg har han etablert valgprat.no, en populær tjeneste for politiske bloggere. KP blogger på http://stammen.no og skriver om online marketing i aviser og tidsskrifter som fokuserer på markedsføring. Fra 2003 til 2005 var KP ansvarlig for interaktiv markedsføring hos flyselskapet Norwegian. I denne perioden økte prosentandelen for online bookinger fra 45 % til 85 %. KP har en MBA i Technology and innovation management fra Pacific Lutheran University i Tacoma, Washington. |  | | Motoko Hunt Japanese Search Marketing Strategist
Since Motoko established AJPR in 1998, she has been providing the online marketing services targeting Japan and Asia to companies from around the world, helping them to enter the Far-East market using the Internet. Her search marketing consulting services with her extensive knowledge of Asia and Japanese market have been highly valued and made big impact on some of the world’s popular multi-national brands’ search marketing campaigns. A number of her articles have been published on industry websites and printed media including Multilingual Computing and International Journal of Localization. She also writes about the Japanese online market on her blog at AJPR and Multilingual-Search.com. She is a frequent speaker at search marketing conferences globally, and gives seminars and trainings about search marketing targeting Japan and Asia. Prior to entering the online marketing industry in the mid 90’s, she worked as a senior marketing manager at a traditional marketing and trading farm, marketing US products to Japanese government and heavy industries. She believes in giving back to the community and volunteers her time for industry organizations. In March 2010, she was elected to be a member of the Board of Directors of SEMPO (Search Engine Marketing Professional Organization). Also, she is a chairman of Asia-Pacific Committee and a Co-Chair of SEMPO Japan. In March 2009, she received the first SEMPO President Award for her support and dedication to the search industry and SEMPO organization. |  | | Bill Hunt Bill is the President of Back Azimuth Consulting, which focuses on helping companies understand the Voice of their Customer by aggregating various digital signals into actionable insights and messages. Bill is considered the top thought leader on Global Search Engine Marketing and Social Media and is an internationally recognized Search Marketing speaker at conferences in over 30 countries. Press, industry analysts and corporate leaders frequently seek Bill's advice to effectively leverage Enterprise and Global Search Marketing and Social Media strategy. Bill has previously been the CEO of two of the largest Global Search marketing firms, Global Strategies and Outrider both of which were acquired by WPP. |  | | Magnus Nilsson Magnus har jobbet med online marketing det siste tiåret. Han kommer nærmest fra London, hvor han bygde opp et av Englands mest fremgangsrike søk- og affiliate marketing team. En flittig foredragsholder med internasjonal profil som har jobbet med noen av verdens største varemerker, samt og lokale bedrifter. |  | | Morten Blixrud Morten Blixrud is Director of Sales and Marketing at NKI Nettstudier. NKI is the largest online education provider in Scandinavia, and offers flexible education within a wide range of disciplines in partnership with recognized colleges and universities. Courses range from IT and communication to Business Administration, Economy and finance, Health and Social care, and Languages which are taught at Secondary, Associate, College and University level.
Morten has a bachelor’s degree in Economics from BI Norwegian Business School, and a master’s degree in Marketing Management from Griffith University in Brisbane, Australia. He has worked in education for the last 9 years and is currently dedicated to bringing online education to the masses. Morten has also written and published the curriculum for the course Marketing in Merchandising presented at NKI Nettstudier. |  | | Jon Myers Director, Account Management UK & Ireland Yahoo! After 12 years in Search & Digital Marketing agency side, Jon joined Yahoo! last year as Director, Account Management UK and Ireland, looking after the Search and Display account management teams. Jon is one of the key personnel responsible for the delivery of the Search Alliance with Microsoft and the roll out across UK and European markets. Jon is recognised for his unparalleled experience within the Search Marketing arena in the UK and European marketplace. He is a regular speaker and moderator at digital conferences worldwide and heavily involved in the global search community. He's also a member of SES's (Search Engine Strategies) Global Advisory Board. Jon also contributes to the digital marketing press, both on and offline. Through the years he has contributed and authored several white papers and Best Practice guides as well as been a leading figure in industry bodies such as SEMPO, IPA and IAB. |  | | Kristin Fjeld Vara styreleder Norwegian Wildlife & Rafting A/S.
Aktivt deltakende i driften av Sjoa Raftingsenter, et selskap som tilbyr rafting og villmarksopplevelser i Gudbrandsdalen, Rondane og Jotunheimen. |  | | Thomas Bering Produkt Spesialist, Google Thomas Bering has been with Google since 2005 and is currently Product Specialist focusing on mobile display in Europe as well as identifying general gaps and opportunities in the Nordic market. Having previously been in charge of the Danish and Norwegian AdSense markets as well as worked with some of the largest Danish and Nordic advertisers and agencies, Thomas has a well-rounded knowledge of the online market and regularly presents around the Nordics on various Google products. |  | | Monica Arthursen Monica var en av pådriverne til å starte BraSøk for å hjelpe kunder til å velge byråer som er seriøse og følger retningslinjene til søkemotorene. Hun har en genuin interesse for faget og taler kundenes sak. Monica jobber til daglig som byråansvarlig i Kvasir og Scandinavian AdNetworks. Dette innebærer bl.a. å optimalisere noen av de største byråkundenes investeringer i Kvasir. Monica har lang erfaring innenfor søk bransjen, og har blant annet vært ansvarlig for det norske kontoret til Relevant Traffic. I tillegg til å ha jobbet aktivt med SEO og SEM, har Monica også holdt kurs for bedrifter innenfor samme emner. |  | | Ingrid Støver Jensen Ingrid Støver Jensen er leder for den norske søketjenesten Kvasir. Hun kommer fra innholdssiden, er utdannet medieviter fra universitetet i Oslo, og har jobbet med søk i 15 år (Telenor Media, Origo, Scandinavia Online, Kvasir/Eniro). Ingrid har søk i blodet, og er i tillegg spesielt opptatt av design og brukervennlighet. Kvasir har vunnet Merket for god design en gang og Gulltaggen to ganger under hennes ledelse.
|  | | Magne Uppman Magne er administrerende direktør i iProspect og en av Norges ledende eksperter innen søkemotormarkedsføring. Han har tidligere vært daglig leder og gründer i Qualité Search Marketing, markedssjef i FINN.no og jobbet med søk for noen av Europas største nettsteder gjennom Schibsted. Han er kursleder for INMAs SEM-Manager skole, ANFOs SEM-kurs, Confex sitt AdWords-kurs, var juryleder for prisen Beste søkestrategi under Gulltaggen 2009 og sitter i INMAs Fagråd. Magne har skrevet artikler i flere fagblader, blogget på en rekke bransjeblogger og holder jevnlig foredrag om søk. |
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