Foredragsholdere 2010

Bryan Eisenberg

Co-founder, Futurenow

Bryan Eisenberg is the co-author of the Wall Street Journal, Amazon and New York Times bestselling books "Call to Action", "Waiting For Your Cat to Bark?" and "Always Be Testing". Bryan has been the keynote speaker for Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, SEM Konferansen Norway, and the Canadian Marketing Association. He is also the co-founder and Chairman Emeritus of the Web Analytics Association.

Bryan serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies.

Bryan Eisenberg is the recognized authority and pioneer in improving online conversion rates, Persuasion Architecture, and persona marketing. Bryan was recently recognized by eConsultancy members as one of the top 10 User Experience Gurus. He was selected as one of the inaugural iMedia Top 25 Marketers.

Andrew Goodman

President, Page Zero Media

Goodman is founder and President of Toronto-based Page Zero Media, a full service marketing agency founded in 2000. Page Zero focuses on paid search campaigns as well as a variety of custom digital marketing programs. Clients include Direct Energy, Canon, MIT, BLR, and a host of others. He is also co-founder of Traffick.com, an award-winning industry commentary site; author of Winning Results with Google AdWords (McGraw-Hill, 2nd ed., 2008); and frequently quoted in the business press.

In recent years he has acted as Program Chair for the SES Toronto conference and all told, has spoken or moderated at countless SES events since 2002. His spare time eccentricities include rollerblading without kneepads and naming his Japanese maples. Also in his spare time, he co-founded HomeStars, a consumer review site with aspirations to become "The TripAdvisor for Home Improvement". He lives in Toronto with his wife Carolyn.

Matt Bailey

President and Founder of SiteLogic

Matt Bailey is the founder and president of SiteLogic. With over a decade in the web marketing industry, Matt excels in combining his marketing background with programming know-how to help companies create comprehensive strategies that improve internet presence and conversions.

Matt was an internet entrepreneur in the early 90’s, which led to his development in search engine optimization. After selling his first venture, he worked as a software engineer and then built the online marketing departments at two agencies.

After founding SiteLogic in early 2006, Matt’s reputation earned him immediate attention in the industry and SiteLogic has quickly risen as one of the top online marketing agencies in the industry. Matt has consulted with hundreds of companies and agencies including; Goodyear, Hilton International, The State of South Dakota, the State of Pennsylvania, Maximus, Deloitte Consulting, IBM, JCrew, Gradall, Moen Faucets, American Greetings, Toys R ‘Us and Samsonite. www.sitelogicmarketing.com og www.sitelogicmarketing.com/blog

Erica Schmidt

Global Search Director, iProspect

Erica Schmidt is responsible for helping iProspect search engine marketing firms across 28 markets in 22 countries increase their revenues from search engine marketing, and she assists Aegis Media (parent company of iProspect) in launching iProspect-branded SEM practices either through organic growth or acquisitions. Erica Schmidt is also the Dean of iProspect University, a training program for SEO, Paid Search and operational best practices and has trained nearly 400 staff. An iProspect veteran of 9 years, Schmidt was client services director at iProspect in Boston overseeing a number of client-facing search teams; she focused on delivering superior strategies and proactive account management to clients. A polished speaker, Schmidt has presented at various conferences around the globe, including Search Engine Strategies. She has also authored articles for industry publications, including Search Cowboys, Pharmaceutical Executive Magazine and Direct Magazine.

Jennifer Laycock

President of SugarSpun Marketing

Jennifer is the President of SugarSpun Marketing, and has worked for a variety of online marketing firms in the past decade, gaining experience running an agency team as well as working directly with small clients. Current clients include everything from a cruise company specializing in arctic adventures to a large metropolitan hospital to a company building B2B distribution channel.

Jennifer has also spent six years as Editor-in-Chief of Search Engine Guide, a popular industry site focused on educating small businesses about the various aspects of online marketing. Jennifer is a highly requested speaker and trainer and is the Social Media Faculty Chair at MarketMotive.

In addition, Jennifer is also the author of two books, including the Small Business Guide to Search Engine Marketing. While she has worked with companies of all sizes, some of Jennifer’s most recognizable clients include companies like Highlights for Children, Verizon, American Greetings, and Option Line, a national 24-hour crisis-pregnancy hotline.

Kristjan Mar Hauksson

Co-founder and director of search Nordic eMarketing

Kristjan Mar Hauksson, co-founder and director of search at Nordic eMarketing, a company of some 42 employees in five countries. Nordic eMarketing specializes in multilingual online comms, organic search engine optimization and marketing through several verticals such as tourism, finance, government and pharmaceuticals. Nordic eMarketing also provides technology consultation in web content management systems and analytics solutions.

Kristjan who recently wrote a book on the topic of Internet marketing is the founder of the Iceland SEO/SEM forum, contributing member of the Scandinavia SEMPO committee and a popular lecturer in his home country of Iceland and abroad. Kristjan studied electrical technology with an emphasis on electronics at Reykjavik Technical College in Iceland, has a degree in Systems Analyzing from the Private School of Computer and Engineering Iceland, and has an Internet marketing degree from University of British Columbia. He has been involved in developing Internet solutions since 1996, and involved in search engine optimization and marketing since 1999.

Jesper Åström

The story of Jesper Åström’s online ventures began in 1998 when he joined forces with some really interesting people at the company www.FreeFund.com Since then he has worked with brands such as PokerListings, Swedish Match, H&M, TeliaSonera, Fortum amongst many others. He has probably failed as many times as he has succeeded, but his experience has given him a highly capable set of tactics and tools to help companies reach out on the modern web. SEO has been the foundation of his journey which has taken him through the realms of CRM, e-mail marketing, "spam", creative link and viral campaign building and data driven social networking.

He writes about Facebook, YouTube and search on his blog www.jesperastrom.com and is currently co-owner and digital director of the Swedish ad agency Honesty with clients such as Halebop, Stena Metall, Swedbank, Red Cross and Scandic hotels.

He loves Shoot fighting, MMA, behavioral economics and being a good friend.

Magnus Nilsson

Search Marketing Director, Banner Corporation

Magnus has been working his way across the world through digital from native Sweden to Australia and now the UK. His professional journey started in 2000 with editing a technology magazine as the driving force behind establishing its successful online presence and fast growing community. Over the past decade he has worked in diverse areas such as publishing, sonic branding, seo, and development.

The last four years he has had a significant focus on paid search, analytics, mobile, social, affiliate and display advertising on an international basis for major B2C and B2B clients in an as diverse range of verticals. The thread that keeps it all together is his desire to stay at the cutting edge of technology and marketing to find new ways to monetize emerging opportunities. Magnus blogs at www.bravenewme.com

Magne Uppman

Rådgiver og daglig leder i Qualité Search

Magne har lang erfaring fra søk og online markedsføring. I dag er han rådgiver og daglig leder i Qualité Search Marketing. Han har tidligere jobbet som ansvarlig for SEM i Schibsted og som markedssjef i FINN.no. Magne er en sentral person i den norske søkbransjen, og er kursleder for INMAs SEM-Manager skole, var juryleder for prisen Beste søkestrategi under Gulltaggen 2009 og sitter i INMAs Fagråd. Magne har skrevet artikler om søk i flere fagblader, blogget på en rekke bransjeblogger og holder jevnlig foredrag om søk.

Ingvild Sønstegaard

Search Planner, Initiative Universal Media AS (IUM)

Ingvild har lang erfaring innen SEM og hun har jobbet med SØK hos IUM siden januar 2007. Arbeidet med SEM for Thon Hotels startet i august 2007 og har siden vært i kontinuerlig utvikling og et viktig satsingsområde både for Thon Hotels og IUM. Ingvild har også jobbet med betalt søk for kjente merkevarer som Microsoft, Jernia, ICA og Expert.

Kai Rist

Thon Hotels

Kai Rist har mer enn 10-års erfaring fra online markedsføring og e-commerce. Han har de siste 3 årene vært ansvarlig for utvikling av nettstrategi for Thon Hotels. Tidligere jobbet i TradeDoubler og DinPris, samt flere år i internettbransjen i Storbritannia.

Agnete Tøien Pedersen (tidl. Johansen)

Head of SEO Strategies, Qualité Search Marketing

Agnete er Head of SEO Strategies, Qualité Search Marketing, og har jobbet som journalist, webredaktør og med søkemotoroptimalisering siden 2003, og er i dag ansvarlig for SEO med hovedvekt på innhold og eksternoptimalisering i Qualité Search Marketing. Hun holder kurs og foredrag om SEO for bedrifter over hele landet og blogger på www.search-divas.com, som hun selv var med på å opprette. Agnete er også leder i Bransjerådet for Søkemotormarkedsføring (BraSøk) og har Google Analytics Individual Qualification sertifisering.

For Agnete handler SEO mest om brukervennlighet, gode tekster og å utnytte de mulighetene søkemotorene gir via f.eks universal search. Med en bakgrunn som journalist og webredaktør faller denne tilnærmingen til søkemotoroptimalisering naturlig.

Lars Thomte

Lars Thomte jobber i markedsavdelingen og er nettansvarlig i Bohus. Han er ansvarlig for kjedens digitale satsningsområder som blant annet intranett, internett, sosiale medier, mobil og CRM. Lars har jobbet med publisering og markedsføring på nett siden 1996. På konferansen skal han sammen med Kenneth Gvein fra Metronet snakke om Bohus sin suksess med søkemotoroptimalisering det siste året. Satsningen ga sølvplassering i Gulltaggen for beste søkemotorstrategi og har gitt Bohus en markant økning i relevant trafikk til nettstedet.

Kenneth Gvein

Kenneth Gvein (30) er leder for organisk søk og sosiale medier i Metronet Norge. Tidligere holdt foredrag blant annet på semkomferansen, for webforum og anfo. Ivrig skribent på metronet.no/blogg og en aktiv figur i sosiale medier

Jon Axel Nævestad

Jon startet som innkjøper og digitalplanlegger hos Starcom for 4 år siden, og sitter i dag som kundeansvarlig på tvers av kanaler. Mange av kundene Jon sitter på er tunge på søk. Han er derfor opptatt av synergien mellom søk og andre mediekanaler. Tidligere har han jobbet for Eventcompagniet og Eniro.

Martin Bentzen

Martin Bentzen (37) er digital director i Starcom, med ansvar for Starcoms inntekter relatert til digitale medier, ledelse av Starcoms digital-team og videreutvikling av byråets tjenestetilbud.
Bentzen har tidligere vært salgsdirektør digital i Aftenposten/MediaNorge, hvor han har hatt ansvar for alle digitale inntekter. Tidligere har Martin jobbet som salgssjef i Microsoft MSN og før det som key account i TV2.
Martin har også ansvar for å styre Starcoms lokale samarbeid med våre globale partnere som er Microsoft, Facebook og Google.

Lars H. Berge

Lars har bakgrunn fra bransjer som websøk, media, varehandel, eiendom, politikk og reiseliv. Han har også vært styreleder i to forskjellige bransjeorganisasjoner, i tillegg til en rekke andre styreverv i nærings- og samfunnsliv. Lars er dypt engasjert i sosiale medier, søkemotorer og webanalyse. Han var i 2007 initiativtager til å etablere Bransjerådet for Søkemotormarkedsføring, hvor han også har sittet både som styrets leder og -nestleder. Lars har bakgrunn fra selskap som Eniro, Webtrafikk, Tarantell og Online Services, i tillegg til www.regjeringen.no (DSS).

Roar Eriksen

Daglig leder, Reaktor

Roar Eriksen er daglig leder i Reaktor Click. Han har tidligere vært ansatt i Google, og har i dag en unik relasjon til selskapet. Hans tunge kompetanse på algoritmer og Googles strategi gjør han til en av bransjens største ressursperson innen faget. Googles foretningsstrategi er dynamisk i sin natur, noe som betyr at Roars interesse for fagområdet er altoppslukende. Roar jobber med de største merkevarene i Europa, og er en ettertraktet foredragsholder i inn- og utland.

Alexander Dahl

Alexander Dahl startet i Color Line i 2010 som web analytiker. Han har bakgrunn fra markedsføring, digital strategi og web analyse. Han har siden 2007 jobbet med oppstart, utvikling og drift av det Barcelona-baserte web analyse og - markedsføringsbyrået Clicmetrics.

Caroline Fleischer

"Caroline startet i Outrider januar 2008 som SEM Manager. 1. juli 2010 gikk hun over i stillingen som daglig leder. Hun har jobbet med søk og digital markedsføring siden 2000, blant annet for Miva og Ladbrokes i Storbritannia. Hun har også to år bak seg i TradeDoubler, og jobbet tidligere hos Mindshare som interaktiv rådgiver."

Monica Arthurson

Monica er byråansvarlig i Kvasir, noe som bl.a. innebærer å optimalisere noen av de største byråkundenes investeringer i Kvasir. Monica har lang erfaring innenfor søk bransjen, og har blant annet vært ansvarlig for det norske kontoret til Relevant Traffic. I tillegg til å ha jobbet aktivt med SEO og SEM, har Monica også holdt kurs for bedrifter innenfor samme emner. Hun var en av pådriverne til å starte BraSøk og har en genuin interesse for faget.

Ian Carrington

Director of Mobile advertising, EMEA, Google

Ian is a veteran in digital advertising with over 14 years experience including over 9 years in Search marketing. Ian started work at Google 7 years ago and was responsible for verticalising the UK business. He then went on to run the finance team across Europe, considered Google most advanced sector globally and also led several key global projects around monetization. Ian has now formed the Mobile Ad sales team in Europe where he is responsible for growth and strategy in this exciting sector. Ian lives at home with his wife, newborn son and chocolate Labrador.